In case you missed it - ATP has a new look and feel!

ATP launched its new logo and website in September - so the new look and feel is up and running! 

"This was an important journey for ATP to make," noted ATP Past-Chair John Weiner, of PSI, who led the Re-branding Committee. " ATP needs to keep pace with an industry that is changing exponentially, and make sure that its mission and branding are resonating with its membership."

The Re-branding Committee spent more than twelve months listening to Focus Groups, working with an art designer, and drilling down to how ATP's current membership defines itself.

"We found that at our core ATP's mission has not changed, but our membership has expanded to include industries that were once more tangential than they are now... ATP's membership has become more diverse and more technology-minded, and we wanted to reflect that in our logo and messaging," Weiner remarked.

ATP's CEO William G. Harris, agreed, noting that, "ATP Members have become more global, not just in their demographics, but also in their outlook, and that always leads to shifts in how we define ourselves across cultures." He also noted the change in tagline, from the Intelligent Voice for Testing to Advancing Equity, Integrity, and Learning.  "We wanted a tagline which is more reflective of ATP's values, as opposed to being a definition of what we are, or what we do."

IMPORTANT NOTE FOR ATP MEMBERS -- did you know you can download the new ATP logo and use it on your own site as a "Proud Member"!  Just make sure that logo is not shown as endorsing a product or conveying a certification of any kind. Just login to your profile and select " Member Benefits and Discounts. Scroll down on that benefits page and you will find the dowloadable Proud Member logo.

The new logo and website can be viewed at www.testpublishers.org - and a short movie explaining the change can be viewed at this link and on the new website.